AU - CRAWFORD,MERLE AU - DI BENEDETTO,ANTHONY TI - NEW PRODUCTS MANAGEMENT T2 - MCGRAW-HIL INTERNATIONAL EDITION SN - 0071151621 U1 - 658.575/CRA PY - 2003/// CY - NEW YORK PB - MCGRAW-HILL/IRWIN KW - APPLIED SCIENCE KW - MANAGEMENT KW - NEW PRODUCTS ER -