AU  - GRIFFITHS,PETER
TI  - INTRODUCING MEDIA
SN  - 0582289327
U1  - 070/PET 
PY  - 1997///
CY  - ENGLAND
PB  - ADDISON WESLEY LONGMAN LIMITED
KW  - MEDIA
KW  - NEWSPAPERS
KW  - ADVERTISING
KW  - TELEVISION
KW  - RADIO
KW  - FILM
KW  - NEWS AND ENTERTAINMENT
KW  - DOCUMENTARY
KW  - DRAMA
KW  - TRAGEDY
KW  - COMEDY
ER  -